Key Performance Indicators (KPIs) are essential for any company. For startups—particularly those backed by private capital—KPIs are not only necessary for setting a path to manageable growth but also critical indicators for investors.
KPIs can include metrics like revenue growth, profit margins, customer acquisition costs, and return on investment (ROI). Individually and collectively, they provide a snapshot of a company's overall health and performance. Investors use these metrics to gauge a company's performance and potential for future growth. Strong KPIs attract investors by demonstrating that the company is financially sound and has a good chance of providing a profitable return. Conversely, weak KPIs signal potential risks, making investors cautious.
In this episode of Extraordinary Pursuits, business and sales performance expert John Thackston shares advice about why KPIs matter for early-stage companies and what investors look for in the metrics.
John Thackston is the co-founder and CEO of SOAR Performance Group, a consulting and training company that concentrates on transformation, enablement, and training for sales and customer success. John is a business and sales performance expert and consultant who designs, develops, and implements Sales Capital Management℠ projects to help B2B companies adopt new go-to-market (GTM) strategies and enhance their bottom line. He is a sought-after guest speaker and panelist who shares guidance about ways to improve how to land, expand and retain customers by creating customer value.
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