Podcast Episode: Optimizing Sales Strategy – ICPs, Buyer Personas, and Market Segmentation
Optimize your sales strategy with Michelle Seger. Learn about ICP, buyer personas, and market segmentation. Tune in to Extraordinary Pursuits for growth tips.
Since 2017, the BIP Ventures State of StartupsSM in Southeast report has been a leading trend resource on the region's innovation and investment landscape. In this special episode of the Extraordinary Pursuits podcast, BIP Capital General Partner and COO Mark Flickinger joins us to give a preview of the 2024 report.
Mark’s conversation with colleague and Extraordinary Pursuits host Rachelle Kuramoto covers the evolving capital environment, trends in startup funding, and the unique characteristics of the Southeast's investment landscape compared to major hubs like Silicon Valley and New York. Mark also discusses the impact of AI on the startup ecosystem, the importance of accessing private markets, and future projections for investment trends in 2024 and beyond.
Mark Flickinger joined BIP Ventures in 2015. In his role as General Partner and Chief Operating Officer, Mark oversees fundraising, investor relations, marketing/branding, talent acquisition, and acceleration. Before joining the firm, Mark held leadership roles for 4th Strand, a product performance consulting firm, where he oversaw project management, product development, HR/recruiting, operations, and sales. Mark has been at the helm of the State of StartupsSM in the Southeast report since 2017.
LinkedIn: https://www.linkedin.com/in/mark-flickinger-24295538/
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